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Social Media

Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features. 1.Social media are interactive Web 2.0 Internet-based applications.2.User-generated content such as text posts or […]

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Target Audience

A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market. identified as the targets or recipients for a particular advertisement or message. A target audience is formed from the same factors as a target market, but […]

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geotargeting

Know about Geotargeting Geotargeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor or your product visitor or the landing page visitor in facebook advertising for example. Delivering different content to that visitor based on their location. This includes country, region/state, city, metro code/zip code, Organization, IP address, […]

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Social Media Advertising

Social Media advertising, also social media targeting and Social Network Advertising, is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users’ demographic information and target their ads […]