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Behavioral targeting

Targeted advertising Targeted advertising is a form of advertising, including online, that is directed towards audiences with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic which are focused on race, economic status, sex, age, generation, the level of education, income level, and employment or they can […]

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geotargeting

Know about Geotargeting Geotargeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor or your product visitor or the landing page visitor in facebook advertising for example. Delivering different content to that visitor based on their location. This includes country, region/state, city, metro code/zip code, Organization, IP address, […]